I capture how you sell, we build your commercial intelligence and scale it with AI.

For B2B founders who already sell, but everything still runs through them, or who are about to hire their first salesperson.

We start with what’s holding you back today: who to contact, how to move a deal forward or how to hand sales over to someone else without losing what works.

We go deep on the problem. No generic playbooks.

Every problem solved leaves learning for the next decision.

First we solve the current blocker and make clear what we learned and what is worth repeating.

Then, if useful, we connect that knowledge to your CRM, call transcripts and meeting notes so your team and AI can reuse it.

AI is not the starting point. It is a layer for scaling what the company has already learned.

I don’t tell you how to sell. I work the problem with you.

We separate facts from assumptions, find what is blocking growth and decide what to do next.

You know the customer, product and market. I bring structure, outside experience and the questions that force a decision.

The goal isn’t to give you a playbook. It’s to solve the problem and leave behind a better way to operate.

01. CAPTURE

We normally review 8–10 real opportunities: a few in depth, and the rest to see whether the same patterns appear elsewhere.

Calls, CRM, objections, silence. What the buyer did, not just what they said.

We separate evidence from interpretation.

02. BUILD

What creates priority. What separates interest from commitment.

Where decisions stall. Which signals predict movement or loss.

And we build it with you as rules: what to prioritise, escalate, reframe, park or close.

03. SCALE

We bring it to your team, your next hire and the AI you already use.

Connected to your CRM, calls and notes, so your judgment is applied in every deal without you having to be there.

You already use AI every day, and probably better than most. The problem isn't the tool. It's that it works without your judgment:

🔹 What separates a customer who will buy from one who is just looking.

🔹 Which objection hides the real blocker.

🔹 When it's time to let a deal go.

That isn't in the model. It's in your experience, and nobody has written it down yet. My job is to draw it out and turn it into context your AI can use to make better decisions.

AI can process data. We work together to understand what actually matters.

25+ years in complex B2B sales, technology and startups.

Cisco, startup founder, and advisor to B2B accelerators and VCs since 2019.

Experience in Spain, the Netherlands, France, the UK, Italy and other European markets.

At Cisco, I helped grow a channel business from US$8M to US$55M over three fiscal years.

My work is not to teach another sales methodology. It is to help you see what is actually happening in your deals and turn what the company learns into judgment it can reuse.

The valuable part is not more theory. It is learning faster from every opportunity.